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Iflix ties up with MNC, bolsters Indonesian content

Iflix ties up with MNC, bolsters Indonesian content

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Iflix has partnered Indonesian media company MNC (PT Media Nusantara Citra) to enhance its content programming mix and further strengthen its Indonesian local content strategy. Through the partnership, iflix will be allowed to have exclusive streaming of MNC’s top programs just hours after their television broadcast. All iflix viewers in Indonesia will also have direct access to MNC’s most popular titles, including Dunia Terbalik, Cinta Yang Hilang, and Top Tukang Ojek Pengkolan.This tie-up comes shortly after iflix announced various collaborations with partners across Southeast Asia, including Singapore, Japan, and South Korea to enhance its content programming mix. The online entertainment service also diversified its offerings into sports and rolled out a premium sports linear channel ZSPORTS.“Indonesia continues to be an incredibly important market for iflix, and MNC’s influence and resources in the industry are a powerful advantage for us in the execution of our strategy as we continue to cement our leadership as a digital entertainment service in Indonesia,” said Mark Britt (pictured most left), iflix co-founder and group CEO.The two companies’ partnership is further deepened with MNC’s investment in iflix and the appointment of David Fernando Audy (pictured most right), CEO of MNC, to iflix’s Advisory Board.“MNC has always looked for ways to monetise our content and we are delighted to partake in the fast-growing pie of digital monetisation by partnering with iflix. At the same time, we also chose to invest equity in iflix because we believe that the company will grow significantly in the near future,” said Audy.Read also:Media Prima ties up with iflix for dedicated tonton branded channelDato Seri Anwar Ibrahim gets on iflix Malaysia’s premiere of Hot OnesIflix pokes fun at Netflix’s food series by promoting its local culinary showsIflix partners Twitter in the Philippines to unveil new original film onlineIflix bolsters direct-from-cinema catalogue in Indonesia

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