iflix teams up with Telkomsel and Globe Telecom to launch VIP plan

Iflix has tied up with Telekomunikasi Selular (Telkomsel) as part of both the companies’ multi-phase partnership to make “iflixVIP” plan available to Telkomsel subscribers throughout Indonesia. These will be available to consumers throughout Asia, the Middle East, and Africa. Jason Monteiro, iflix global marketing director said that the Indonesia market is important for iflix. He added that carrier billing also solves the issue of Indonesians lacking payment methods to transact.Crispin Tristram, Telkomsel head of digital lifestyle services said that video service is currently high in demand and Telkomsel customers utilise approximately 70% of their data quota for video streaming.“In addition, in the past year, the growth of video content traffic on our network has increased by over to 250%. This is just the beginning. I look forward to working together in the upcoming phases to create even greater value and experiences for our subscribers,” she added.Iflix also partnered with mobile brand Globe Telecom, to focus on content, co-production and distribution. iflix and Globe’s content business, called “Globe Studios” will co-develop new original content to premiere next year , with exclusive preview for Globe customers. This collaboration aims to bring original and creative local programs to Filipino audiences through a distribution channel.iflix will also become the streaming platform for some of Globe Studios’ shows. The distribution of iflix through Globe’s network will now allow over 65 million Globe users to activate “iflixVIP” plans through carrier billing. It added that several other promotional offers will roll out in 2019.iflix co-founder and CEO Mark Britt said that the partnership with Globe "further represents best practices in how iflix drives strategic value for its partners across its core telecom business, as well as new verticals such as content, for the benefit of its customers.” Meanwhile, Globe president and CEO, Ernest Cu said that Globe looks to strengthen its commitment to provide platforms for local artists and filmmakers and give viewers access to the local entertainment."Together with our partners such as iflix, we will change what local primetime means: the Filipino consumer can now watch TV anytime they want, anywhere they are," he added.Read more: iflix bolsters music and sports offering to target Gen Zs and Millennials iflix gets aggressive with original content commissioning in 2019 iflix unveils 24-hour live News Hub to offer ‘timely’ and ‘reliable’ updates iflix to push drama series KL Gangster: Underworld with digital and OOH campaigns iflix ties up with online storytelling platform Wattpad to bolster Indonesian content offering iflix partners with beIN to bring BPL and LaLiga to Cambodian subscribers iflix, BEKRAF and Indonesian film board partner to bolster local arts scene Axiata Digital’s ada and iflix tie-up for audience engagement iflix partners Complex Networks to boost original content offering iflix adds senior leadership to company’s marketing function iflix’s African joint venture unveils mobile app for premier entertainment