iCar Asia, which owns a network of website such as carlist.my (Malaysia), Mobil123.com (Indonesia) and Autospinn.com (Thailand), has acquired DOBP Sdn Bhd, owner and operator of LiveLifeDrive.com (LLD.com).
With this acquisition, iCar Asia’s presence in Malaysia is represented by carlist.my, Evo magazine and LLD.com.
iCar Asia’s online property currently reaches over 1.5 million car buyers and enthusiasts in the region every month. LLD.com grew over 400% through 2012 to approximately 272,000 unique visitors in November, while carlist.my has 479,000 unique visitors (Source: Effective Measure).
iCar Asia’s advertisers include Volkswagen, Proton, Chevrolet and Mercedes.
When asked how it plans to attract more advertisers, Damon Rielly (pictured), CEO of iCar Asia, tells A+M it plans to grow the number of quality listings to generate a more variety for its customers. “Higher web traffic will generate quality leads, and with that it would lead to more advertisers.”