IBT Media, the news organisation that owns International Business Times and Newsweek, will rename its EMEA and Asian editions of Newsweek jointly to Newsweek International.
The American title will put its overseas edition under the name Newsweek International, and will be relaunched with a new-look masthead.
The headquarters of its global operation will be run centrally from United Kingdom while Newsweek’s London office will have an Asian business editor, and Africa and Middle-East specialists, all covering their distant beats from their desks.
The rebrand and extension aims to boost circulation and subscription rates in the region.
Newsweek Europe’s Matt McAllester has been named Newsweek International’s editor, and will oversee both the European and Asian editions.
Additionally, its branded content division IBTailored, launched in August, will also be expanding operations to include Asia, as part of IBT Media’s strategy to capitalise on the growing digital advertising spend in the region.
Greg Witham, COO of IBT Media based in London, will spearhead the growth of Newsweek International and IBTailored.
“As Newsweek International and IBTailored grow their operations out of London, we look forward to developing the brands on a global scale at an exciting time for our business. In Greg and Matt we have two highly accomplished and recognised leaders in their field to make this expansion a huge success,” said Dev Pragad, global CEO at IBT Media.