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IBM loses enterprise marketing VP

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Yuchun Lee, vice president, IBM enterprise marketing management group has left the company with IBM yet to confirm his replacement.  Lee (pictured) was based in the US in his global role.IBM confirmed his departure without commenting on the reasons for the move.Prior to IBM, Lee was the co-founder and CEO of Unica, a marketing and analytics software firm that was acquired by IBM in 2010.Unica software had clients across the financial services, retail, telecommunications, travel and hospitality sectors. It helped in personalising marketing campaigns, manage interactions with customers, and analyse the behavior of website visitors to optimise sales.

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