Integral Ad Science (IAS) has appointed Laura Quigley (pictured) as the managing director, Southeast Asia. Her promotion comes after Niall Hogan exited the company last month.
Quigley was previously director, publisher solutions, APAC at IAS. In her new role, she will actively work with brands, agencies, publishers and technology partners in the region to find synergies, drive the media quality agenda for local brands and propel growth at IAS by further unlocking the value of the business. She will be based in Singapore and will report to Stephen Dolan, managing director, APAC.
Quigley joined the company in 2016 as sales director. According to IAS, she played a vital role in creating alliances with Dentsu Aegis in Australia and New Zealand. Prior to joining IAS, Quigley worked in London at Google and ZenithOptimedia. She started her career in New Zealand where she worked for a local publisher NZME.
“IAS in Southeast Asia continues to be on a tremendous growth trajectory. This has been and continues to be an incredible journey for me, and I am privileged to work with such a talented team. I am looking forward to being a catalyst in forging long-term partnerships and trust in digital to promote wider adoption of ad verification solutions that drive transparency in the overall digital ecosystem,” said Quigley.
Dolan said Quigley will lead the growth proposition for IAS in the region and has a track record of building strategic partnerships across the markets. According to him, her knowledge and experience in navigating the business complexities within the ad tech space makes her the ideal person to lead the team and help build the full-service structure for meeting clients’ business challenges in the region.
“To accommodate the company’s growth plans within the region, we are rapidly expanding across multiple functions and have relocated to a larger space in Singapore. I am thrilled to have Quigley move to Singapore and head Southeast Asia operations,” he added.