Eight Partnership and Hysan Development have collaborated to launch Hysan95, a documentary initiative featuring the people and places of Causeway Bay, celebrating Hysen historical relationship with the district.
The year-long project was created to celebrate the 95th anniversary this year of Lee Hysan acquiring Jardine’s Hill, one of the most prominent and significant parts of Causeway Bay.
The Hysan95 platform weaves the stories of Causeway Bay’s past, present and future together to celebrate the neighbourhood and its real colourful characters.
“Hysan has been instrumental in the district’s progress,” said Louise Wong, creative director and head of content at Eight. “As a witness to the changes over the years, Hysan shares many of the memories that the people of Causeway Bay also cherish – its vibrancy, energy, excitement are a true representation of Hong Kong.”
Eight develops 95 stories for the project, overseeing the creative, editorial, photography and design direction to ensure it reflects the diversity of the community. Eight worked with young photography talents Nikki Li and Vivian Liu on the series of portraits, urban landscapes and street snaps.
“As a long-time fan of the district, this project has allowed all of us to better appreciate and understand the community in a way that also lets us bring these stories alive for others,” Elaine Yeung, Eight’s account director said.
The stories of Hysan95 appear on a dedicated multi-media platform, social media and in an exhibition at Lee Theatre Plaza until 12 July.