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HVMO names new head of analytics, Ecselis director

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Havas Media Ortega (HVMO) has hired Cheza Estacion as head of analytics and director for the agency's specialist performance and quantitative marketing arm Ecselis.Cheza (pictured) will be tasked to oversee the digital analytics and performance marketing services of HVMO, which will cover data analytics and reporting for media, digital social media, and search. As for Ecselis, the new director will work on quality reports and actionable data for HVMO clients.Cheza was previously with Wunderman for three years, with her prior role as campaign measurement and performance lead of Team Microsoft in Asia-Pacific. She has also worked for ABS-CBN Interactive, Upfront Media and Viper technologies. 

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