Havas Media Ortega (HVMO) has named Jan Lorraine Cui as its newest business director for key clients including Unilever, Reckitt Benckiser, Krispy Kreme and Jewelmer Joaillerie.
Cui (pictured) was an account director at Tequila Manila prior to Havas where she led the rebranding campaign of China Bank Savings. She has also worked at JWT Manila as account director where she managed Sugar Rush, the agency’s design team.
“If there’s one thing I believe in when it comes to advertising, it is that ideas come from a collaborative environment. HVMO fosters this kind of culture – a culture where people are not afraid to share their thoughts, ideas or experiences to instigate the Big Idea for a campaign,” Cui said.
Outside of marketing, she co-managed the iconic limited edition graphic t-shirts brand, Electromagnetic Tentacle (EMT).
“As we strengthen our position in the integration space, we need leaders who have the breadth of experience across various specialist fields. Jan brings with her a deep understanding and appreciation of activation, design, advertising and digital, which will prove beneficial for our clients,” said Jos Ortega, chairman and CEO of HVMO.