Hugh Jackman to be the face of Montblanc

Luxury fashion brand Montblanc has chosen Hugh Jackman (pictured) as its global brand ambassador. The Australian stage and screen actor will be featured in the luxury brand’s forthcoming advertising campaign and act as an ambassador in all international markets with the exception of the United States.

Currently the partnership is slated for three years. A local representative for the brand however declined to comment further on the spend for the campaign and partnership. She added that the brand campaign details will be released at a later date.

In Singapore Starcom MediaVest handles all media buying.

Global brand Ambassador Hugh Jackman said: “I am delighted to be part of the Montblanc family as I have always admired what the brand stands for, its fascinating history and the quality and uniqueness of the products they create.”

Montblanc International CEO Jérôme Lambert said: “Jackman represents all the attributes of the Montblanc brand: Elegant, talented, pioneering and committed to the arts.”

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