Huge names ECD for Singapore office, brings in talent from NY

Global experience agency, Huge has appointed Adam Lipton (pictured) as the new executive creative director of its Singapore office. Lipton reports to Martin Riley, managing director of Singapore, and will be relocating from New York City to Singapore to assume his new role.According to the press statement, the new appointment follows the recent hire of Amy Chia, who joined Huge as its new vice president of business development. This demonstrates the growth Huge has seen in the region.Following the appointment, Lipton will be tasked to strengthen the agency's creative capabilities in the region, while partnering with new and existing clients to redefine the user experience across all brand touchpoints. Lipton brings over 16 years of multinational experience spanning across Asia Pacific, US and Europe. He joins Huge from VSA Partners where he took on the role of lead creative director, emerging experiences.Prior to VSA Partners,  Lipton also served as chief creative officer at Soho Experiential where he handled client accounts such as Citi, AMC Network, Bushmills Whiskeys and Medtronic among others. Among the portfolio of clients he worked with across industries also include Coca-Cola, Michelin, NBC Universal, Samsung and more.According to Riley, the addition to Lipton to its leadership team in Singapore rounds out its ability to marry innovative and intelligent experiences with world-class creative."His vast global experience and dynamic track record of using data and artificial intelligence to inform digital and physical experiences will be critical in helping clients in Singapore connect with their users in new and meaningful ways. We look forward to leveraging his expertise in creative technology, design and product development to transform industries and disrupt the marketplace,” Riley said.“We now find ourselves at a pivotal moment in time where AI, machine learning and mixed reality have set forth the next major upgrade to human collectivity. New data driven experiences that change the way we learn, are entertained, shop, do business and interact, will supremely benefit our lives. Working at Huge to help unify culture and innovation, converge the physical and digital worlds, and lead global experiences out of the Singapore office, is an honor,” Lipton added.