Huawei consumer business group’s vice president of Greater China region Andy Ho said during a media event that the brand is looking to open new branches in Hong Kong in 2018.
“We are looking for the right time and the right place,” he told Marketing. “But we also want to include elements, for example, smart home technologies, so visitors will find us a brand that lives in their daily lives.”
The brand reported higher 2017 earnings and sales that are up to analyst expectations. It estimates that in 2017, revenues increased 30% to RMB$236 billion, as its smartphone shipment reached 1.53 million, accounting for 10% of the global market segment. In Hong Kong alone, the brand’s smartphone sales nearly doubled, its Mate 10 & pro series seeing a 97% growth when compared to the Mate 9 & pro series.
Ho attributed the success to the team’s aggressive effort on marketing.
“From print to bus-stop billboards to social media, and even our long-established partnership with Rex Tso, you can see we’ve invested a lot to build our brand in Hong Kong,” he said. “This year we will launch more adverts that center on heart-warming stories, so customers will refer to us as ‘a brand with warmth (有溫度的品牌)’.”
He added that Huawei will introduce at least 9 to 10 roadshows in malls to build local affection this year, a strategy new to the brand. It will also introduce 10 more new products in 2018 to cover all low-end, middle-end and high-end markets.
“We are introducing low-end product due to market demands, but we will still be focusing on middle and high ranged products, for example, our Nova series,” Ho explained.
The brand has also introduced a new colour, rose gold, to its Huawei Mate 10 & pro series, to leverage Valentine’s Day opportunities.