Huawei is extending its commercial partnership with CNN International by launching a 12-week campaign that spans program sponsorship, on-air weekly segments and vignettes, spot advertising, banner ads and digital components.
The centre-piece of the campaign is the sponsorship of CNN International flagship program Connect the World in Asia and Latin America.
In addition to the segments, weekly vignettes will showcase people from the world of business and lifestyle who use straightforward logic to solve problems plaguing their industry.
Vice President, CNN International advertising sales Asia Pacific, Sunita Rajan said this new campaign takes the partnership to a much deeper level.
“We’re delighted to partner with Huawei across CNN’s television and digital platforms and we’re confident The Connectors will resonate with audiences around the world.”
Glory Zhang, CMO for Huawei consumer business group, said: “We are thrilled to further our relationship with CNN and its exceptional reach. The Connectors series perfectly complements our vision of ‘Building a Better Connected World’, emphasizing a need for greater agility, creativity and compelling content behind businesses today.”