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Huawei clarifies why it used online stock images to promote new smartphone

Huawei has responded to netizens’ comments on its teaser images for the new P30 and P30 Pro smartphones which use stock images to promote the product. The issue was first raised by several media outlets that indicated that the teaser images posted by Huawei on Weibo were ripped off of professional shots that could be found online.  In a statement to Marketing, a Huawei spokesperson said that the team is aware of the misunderstanding regarding Huawei P30 series teaser posters.

The spokesperson clarified that the teaser posters are “intended to hint at the unique new features” that will come with the Huawei P30 series. In addition, the spokesperson added that Huawei has acquired the licenses to the original images and the posters are artistic renditions of said features.  “We’d like to take this opportunity to thank the media for their interest in our posters. We have much to announce in the coming weeks. Please stay tuned!” the spokesperson said.

Here are some of the images used in the teaser campaign:

According to an article on Huawei’s site, Clement Wong, VP of global marketing said that Huawei P30 Pro will offer “revolutionary technology to rewrite rules of photography” and periscope-style “superzoom” camera. Huawei has not had the best reactions for the promotions of its new devices. This comes as the second time Huawei has been flagged for misleading its camera quality. Meanwhile here’s what Huawei posted on its Weibo site:

In August last year, Huawei was flamed for its 30-second ad that was perceived to be shot using new Huawei Nova 3i, when in fact, it was done using a DSLR camera. The truth came to light when Egyptian actress and model Sarah Elshamy, who played the female protagonist in the ad, posted a behind the scenes image on her Instagram. The image showed that the ad was being captured by a DSLR camera, while the male protagonist held out his hand and pretend to snap a selfie using the smartphone. A screenshot of the post was shared online, but has since been taken down by the actress.

(Photo courtesy: Huawei Central)

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