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Hu Ge unveils summer carnival for Minute Maid Pulpy

What is the best way to survive hot summer? How about a heavy pulpy rain?

This summer, MullenLowe China has created a new ad campaign for Hu Ge and Minute Maid Pulpy. The new ad has a vivid exuberant Brazilian style. The lively, cheerful dance and new flavor of Minute Maid Guarana drink will radiate infectious enthusiasm to everyone.

“Continuing from our first campaign, the brand has brought to everyone More Pulps, and now, More Pleasure! We have definitely tried our best to bring as much of authentic Brazil into this campaign as possible. Only then can it bring out the nature of this new Guarana (a popular Brazil fruit) flavour.” Diana Tang, creative director of MullenLowe China said.

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