HTC’s digital and social media lead for the region exits

Leon Traazil, head of digital marketing & social media, South Asia has left the role and re-entered the agency world.

Traazil (pictured) will be taking up the role of regional account director of JWT. He will be handling accounts such as Nikon and will be reporting to Dennis Lam, general manager of J. Walter Thompson Hong Kong, and the regional business leader on the Nikon Account, Joseph Chua.

“Traazil is a rare breed of digital marketer who has the Right skills, great experiences hailing from HTC and great attitude to truly build our Nikon digital business to the next level,” said Chua.

At HTC, Traazil was responsible for the development of the holistic South Asia digital marketing strategy, from conception to completion, delivery and execution. He worked closely with the local South Asia markets to elevate and heighten the current state of its digital marketing practices.

Traazil has had stints at agencies such as Saatchi & Saatchi, Arc Worldwide and Wunderman Asia before joining Tribal DDB.

At Tribal DDB he was in charge of account management and digital planning for a pool of clients as well as ad hoc consultancy for various clients. Brands he has worked on include Cerebos/Brand’s Asia Pacific, Changi Airport Group, DBS, Health Promotion Board, Ion Orchard Residences, Intercontinental Hotel Group, McDonald’s, Unilever Asia Pacific, Volkswagen Singapore and others.

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