HTC makes PR appointment

HTC has appointed local PR shop Epic PR for its Singapore duties, following a pitch in Q4 last year.“It was a tough decision to select the next PR agency to represent HTC Singapore.  Moving forward from 2014, we are proud to have selected EPIC PR as our choice agency, an agency that is fast and nimble and ready to go the extra mile,” said Shane Chiang, head of corporate & consumer PR, South Asia.HTC has been steadily ramping up its marketing activities, launching a major campaign with Robert Downey Jr late last year for its Change brand platform. It also recently hired Goodstuph for its social media duties in Singapore. The brand is currently still holding pitches for social media in Indonesia and Thailand.