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HSBC launches global review of media agency

HSBC has confirmed its estimated US$400 million global media planning and buying business is up for review.

So far it is known that England-based media consulting agency ID Comms will be running the pitch, and agency groups are on notice.

It’s been almost six years since HSBC conducted its last global media review, and Group M/WPP’s Mindshare retained the business and completed the process in 2013. The agency has handled HSBC’s media since 2004.

(Read more: Mindshare keeps HSBC account globally)

“As part of our commitment to the ongoing development of HSBC’s media and marketing arrangements, we periodically evaluate all marketing service suppliers to ensure we maintain the best working relationships to support our strategic goals,” said HSBC in a release.

The bank currently uses WPP’s J. Walter Thompson and Publicis Media’s Saatchi & Saatchi for creative duties.

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