HSBC Bank has picked PHD to handle its global media planning and buying duties, following a review held earlier this year for the estimated US$400 million account. The review also saw incumbent Mindshare and Dentsu vying for the account, according to Adweek.
England-based media consulting agency ID Comms was handling the review, which comes nearly six years after Mindshare defended the account in 2013. The agency has been handling HSBC’s media account since 2004. Marketing has reached out to HSBC, PHD, Mindshare and Dentsu for comments.
Last year, HSBC appointed John Flint as chief executive of retail banking and wealth management, succeeding Stuart Gulliver as group chief executive and executive director, who is retiring. In July 2017, former HSBC head of marketing Abdul Sani Abdul Murad left the bank to join RHB Bank as CMO.
Recently, American Express will potentially carry out a global media review, which will also see Mindshare defending the account. According to American Express’ VP of public affairs, Elizabeth Crosta, said the review is in a bid to drive “greater marketing efficiency and effectiveness” across the company, and that incumbent agencies would be invited to pitch, Adweek reported.
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