HSBC has launched a global ad campaign featuring print and out-of-home ads to promote HSBC Advance.
In the Hong Kong part of the campaign, ads have been placed in free newspapers, tram shelters and billboards in Central MTR station.
To supplement the ad campaign, HSBC has kick-started an incentive scheme where existing and new HSBC Advance customers can enjoy cash rewards.
The target audience of the campaign are individuals between 25-45 years old with above average education and income, and are becoming affluent.
“Emerging affluent individuals have the potential to be tomorrow’s wealthy. They are ambitious and confident to manage their finances by mobile devices,” Diana Cesar, HSBC’s head of retail banking and wealth management in Hong Kong, said.