JWT has named Craig Howie chief creative officer for its Hong Kong operation.
Howie transfers from JWT’s Shanghai office where he led the creative team on the agency’s Ford business. Prior stints include JWT Tokyo, BBH Shanghai and Tokyo, Fallon Asia and Tribal DDB Singapore.
He steps in to replace co-executive creative director Philip Lee.
JWT Hong Kong general manager Dennis Lam described Howie as an outstanding talent with proven success.
“He has real passion and dedication to the creative product. Craig’s regional experience and international recognition will be a real asset to our growing team,” Lam said.
During his time in China he helped create the ‘Yulu’ project for Johnnie Walker, a feature-length collaboration with celebrated Chinese director Jia Zhangke that premiered to a sold-out audience at the 35th International Hong Kong Film Festival.
“Clients today expect great ideas to work not only across media but across borders. I really look forward to working with the team here. It’s a great group, and Hong Kong has a unique position as a global city – I’m really excited about the opportunities ahead,” said Howie.
Yang Yeo, China Chairman & North Asia ECD said it was a privilege to have known and worked with Howie over the last twelve years.
“He is solid, genuine, and a highly strategic creative leader. His partnership with Dennis will inject even more finesse and supremacy into JWT Hong Kong.”