Social media is a difficult realm for the luxury marketers, being in an industry that espouses the epitome of “touch-and-feel”, experience and exclusivity.
Yet, after joining Facebook 17 months ago – where the mall posts advertising campaigns, lobby décor, and updates from its vendors — LANDMARK embarks on Instagram, where it currently serves as a platform for fashion blogger and stylist, Tina Leung.
Leung uses the space to highlight new fashion trends with photos taken around the LANDMARK conglomerate, which includes Landmark Atrium, Landmark Alexandra, Landmark Chater and Landmark Prince’s.
Yet, the posts — aside from the introductory one — are only tagged with the brand of the product without any further commentary. Since its debut yesterday, the account garnered 163 followers; and each post receives around 10 – 15 “likes”.
Hongkong Land, LANDMARK’s developer, didn’t comment by the time of publication.