marketing interactive

How brands hijacked Luis Suarez's World Cup bite

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While the Luis Suárez “biting” incident is occupying the news, there's no surprise brands are scrambling to get aboard the buzz train with real-time tweets and Facebook posts. And the winners would be those who react the quickest, and the funniest. This Listerine Facebook post comes with a tagline: If you want a powerful bite, be aware of your oral health.A simple "teeth bottle opener" image has earned Bud Light more than 900 retweets and 1000 favourites so far.https://twitter.com/budlight/status/481526125186015232A bit primitive, but direct enough.https://twitter.com/CTCSquares/status/481521935537274881This vampire joke gets mostly negative comments.https://twitter.com/jcpenney/status/481529578200903680And the winner goes to McDonald's, and its simplest tweet: Hi @ luis16suarez, if you are hungry, come to take a bite at a BigMac(translated). This simple line has garnered more than 64,000 retweet and 23,900 favourites so far.https://twitter.com/McDonalds_Uy/status/481502953552228352

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