Have you ever felt a holiday hangover? Where you found it hard to get back into the grind because your mind is still on vacation? Hotels.com has created a campaign in Japan that offers travellers a cheeky solution to the problem.
Its latest campaign includes a video chronicling the difficult life of a family following a holiday, with the parents experiencing hallucinations of their trip at work and at home. At the end of the video, Hotels.com suggests that the only medicine to cure their “post-travel withdrawal syndrome” (PTWS), is to book another holiday!
“PTWS affects all travellers to some extent – we do strange things including speaking in a foreign language and accent or mimicking the behaviour from cultures which we have experienced. Looking to better understand PTWS, we recognised that it is in fact a good thing, as it means travellers had a great time,” said Zoe Chan, head of PR and social, APAC of Hotels.com.
In addition to the video, the travel booking brand has also launched a micro-website that offers a tool to diagnose users’ PTWS types. The site also offers a discount code to test participants as well as a lucky draw for a free trip.
The campaign is now running in Japan, and will be rolled out in South Korea and Taiwan on 28 January and 31 January respectively.
Hotels.com has conducted a survey about PTWS in Japan, South Korea, and Taiwan aged from 18 to 55 years old. Featuring 500 respondents from each country, the survey found that out of the millennial travellers asked, 91% of Taiwanese respondents, 78% of South Korean respondents, and 62% of Japanese respondents, had previously experienced post-travel depression.
About 70% of Japanese millennials also revealed that post-travel depression was the most intense after a quick getaway of only one to three days.
As for the causes of post-travel depression; 53% of respondents said they missed the freedom of their holidays, 40% said their holidays were too short-lived, while 38% said they missed the novelty of a new place or experience.|
Lastly, 30% said they would conduct some research for their next holiday to overcome it, while 22% would even book their next trip to tackle the post-travel depression.