Hootsuite picks new PR agency

Social relationship platform Hootsuite has appointed Waggener Edstrom Communications (WE) as its PR agency following a pitch.WE will drive Hootsuite’s communications program across the Asia Pacific region, focusing on Singapore, Malaysia and Australia.The agency will collaborate with the marketing and communications team on messaging, media relations, speaking platforms, influencer strategy, and delivering bespoke research. WE will provide strategic counsel to Hootsuite’s team to in managing the brand’s regional coverage and growth.WE and Hootsuite have already started working together in developing a long-term communications strategy. The partnership aims to redefine APAC’s messaging priorities, setting up sophisticated measurement and analytics dashboard to track brand presence within the region.“We chose Waggener Edstrom as our communications partner because of their passion and support in innovative startups and their creative ideas and integrated approach,” Yvonne Tey, marketing director, APAC at Hootsuite said.Carolyn Camoens, regional VP, Waggener Edstrom Communications, Southeast Asia, said, “The brand provides a unique opportunity to showcase our ability to build thought leadership across multiple markets.”