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Microsoft gets onto the Hootsuite platform

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Social media management platform Hootsuite has integrated Microsoft Dynamics CRM, Microsoft SharePoint, and Microsoft Yammer into the Hootsuite platform.The collaboration aims to help Microsoft to better utilise social content across the organisation, whether it’s for social marketing, social selling, social customer support, or internal collaboration.The Hootsuite integration with Microsoft Dynamics CRM allows enterprises to integrate social interactions into the entire customer journey. According to Hootsuite, from the new dashboard, users can identify and create leads, opportunities, or cases and input them directly into Microsoft Dynamics CRM Online. Companies can also add social data to the customer record within Microsoft Dynamics CRM to provide a more holistic view of each customer.With the integration of Microsoft SharePoint, in Hootsuite, enterprises will be able to utilise social media content across teams to better collaborate in resolving customer issues or share important information. Microsfot SharePoint was created to provide better project management capabilities.Any employee will be able to publish content found on their own social networks directly into their public and team SharePoint sites. Additionally, users will be able to bring content from SharePoint sites into the Hootsuite dashboard so that content can be viewed and actioned alongside social media data from Facebook, Twitter, LinkedIn, and other social networks.The Hootsuite integration with Microsoft's communication system Yammer enables employees to collaborate in real time as they are engaging with their customers on social media. This extends the customer social conversations to any department or business unit instantaneously, allowing employees to operate as a connected network.“At Microsoft, we’re committed to providing the best-in-class platforms and productivity services. We know that when businesses have access to products like Hootsuite and Microsoft, they can do amazing things. This in turn has the potential to empower change, and create a wave of innovation and growth,” Janet Kennedy, president of Microsoft Canada, said.“Integrating Microsoft software enables Hootsuite customers to get the most out of social, from external customer interactions to internal collaboration. We’re pleased to expand our relationship with Microsoft to offer solutions that will empower our customers’ success with social,” Steve Johnson, chief revenue officer at Hootsuite, said.

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