Hootsuite buys Snapchat analytics tool from US startup

Hootsuite continues its buying streak with acquisition of the Snapchat analytics tool created by Los Angeles-based startup Naritiv, as the social media management platform looks to build a “best-in-class social marketing solution”.

The price has not been disclosed.

In February, Hootsuite bought New York-based LiftMetrix and San Francisco-based AdEspresso.

Ryan Holmes, CEO of Hootsuite, said Snapchat is the new TV and “We’re thrilled to integrate Snapchat functionality into the Hootsuite platform to help our customers take full advantage of this dynamic video network.”

“We felt our Snapchat solution was complementary to the innovative marketing solutions that Hootsuite offers to brands and agencies,” Naritiv co-founder Dan Altmann said.

As part of the acquisition, members of the Naritiv product team will join Hootsuite’s newly opened Los Angeles office. The Los Angeles office follows the recent opening of the Hootsuite Toronto office, joining Hootsuite’s footprint in major markets including New York, London, Paris, Hamburg, Singapore, and its Vancouver headquarters.

By the end of 2016, Snapchat boasted over 156 million users worldwide and 10 billion daily video views.

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