Hootsuite appoints Social Bakers' Trilsbach as APAC VP

Hootsuite has appointed Simon Trilsbach as vice president, Asia Pacific. In this role, Trilsbach will be responsible for growing and expanding Hootsuite’s presence across the region.“Simon’s success in scaling high-growth business and sales in Asia Pacific will add tremendous value to the Hootsuite team,” says Ryan Holmes, CEO of Hootsuite. “We have exciting plans for continued global expansion this year and we’re thrilled to have Simon’s experience at the helm.”Trilsbach brings more than 10 years’ experience driving business growth and leading sales in APAC. Prior to joining Hootsuite, he held the role of vice president, APAC at Social Bakers, a global social media analytics and optimization company. Trilsbach was responsible for leading growth and executing successful in-market strategies across the region.“Social media has become an integral part of all business communications across organizations,” says Trilsbach. “There is a need for these enterprises to better integrate social within the organization, establishing an enterprise-wide social media solution. Hootsuite is committed to helping organizations in Asia Pacific to seamlessly undergo social business transformation, and I look forward to a successful future as part of a talented and dynamic team.”Trilsbach has also held other leadership positions including general manager to Southeast Asia, Hong Kong and Taiwan at Experian Marketing Services, where he managed sales and client services functions within the region.The company is currently on a hiring spree, looking to appoint more than 15 roles in APAC.