The appointed individual will be based in Singapore and is also expected to execute PR programmes from proactive pitches highlighting positive uses of the product to feature launches and partnership.
Nike's president and CEO John Donahoe said during a recent earnings call that the company has been in China for over 40 years and it is "a brand of China and for China".
Kapur will define and lead the company’s go-to-market strategy for key APAC markets excluding Japan, including ASEAN, China, and Hong Kong.
The collection of seven images features the first African American athletes to win Wimbledon, Althea Gibson and Arthur Ashe (pictured), bringing new life to their resilience in the face of the societal injustices of their time.
Statistics provided to MARKETING-INTERACTIVE by Digimind showed that from 13 to 23 June, positive sentiment was at 48% while 24% was negative.
The minute-long campaign video will air during the NBA Finals and also during the Olympics, which Marriott said was symbolic as the Olympics are “the world's biggest stage for global unity and connection”.
According to multiple media reports including USA Today, an email with the subject line "Integration Test Email #1" was sent to subscribers.