This partnership also marks the initiation of its social impact arm, LBCreate, which aims to bring women’s issues to the forefront and create actionable steps for the future.
The brand is allowing fans to choose their favourite flavour to make the trip. 7-Eleven will add up the totals of all the Slurpee flavours ordered by customers through the end of July, with the most popular choice heading to space.
Zimmer composed four 15-second scores for FIJI Water and the campaign can be seen on YouTube, Facebook, Instagram, Linear Cable, OTT/CTV, as well as through a targeted consumer print and digital campaign.
Women across the city were invited to jump into the liquid billboard, participate in the campaign, and celebrate how water embraces all women regardless of shape, ability, race, or religion.
The global brand partnership was unveiled alongside the launch of a new Hybrid Bentley and the partnership will initially focus on a selection of core areas.
Golin said in a LinkedIn post that it will "unpack rich insights" to better understand LinkedIn's members as well as use social listening to create relevant and cultural conversations that matter.
The appointed individual will be based in Singapore and is also expected to execute PR programmes from proactive pitches highlighting positive uses of the product to feature launches and partnership.
Nike's president and CEO John Donahoe said during a recent earnings call that the company has been in China for over 40 years and it is "a brand of China and for China".