The company also offers C2M products to better meet customers’ needs.
"Measuring buzz is one of the best indicators of brand health, and that a brand is performing well, and this year HKTV mall has really shone through and emerged at the top."
According to Galderma, the agency was selected due to its comprehensive understanding of media, marketing, and its ability to connect with people in a relevant way.
Di Sarra also has experience on the luxury side, having helmed manager positions at Montblanc and Fendi.
"[Entering] Thailand, Hong Kong and Japan is very exciting for us, both from a creative and growth perspective. These markets are known for their incredibly creative ads."
In Singapore, Impossible Beef will start rolling out this week at nearly 100 NTUC FairPrice stores, including FairPrice supermarkets, FairPrice Finest and FairPrice Xtra hypermarkets.
VMLY&R Asia co-CEO Tripti Lochan will lead the new unified team, which will work with Zespri to enhance its global market proposition across the US, Europe and Asia Pacific excluding Japan.