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The company also offers C2M products to better meet customers’ needs. 

"Measuring buzz is one of the best indicators of brand health, and that a brand is performing well, and this year HKTV mall has really shone through and emerged at the top."

Expedia brand's SVP and GM Shiv Singh said this is "not a small campaign or small effort" but instead a new chapter in the company's history, how it views the business, and how it is supporting travellers.

China's regulatory authority said that since 2015, Alibaba "has abused its dominant position in the market" and imposed a "Choose one out of two" requirement for its merchants.

Buyers are advised to set up deals as soon as possible to maintain access to the company's audience.

According to Galderma, the agency was selected due to its comprehensive understanding of media, marketing, and its ability to connect with people in a relevant way.

Di Sarra also has experience on the luxury side, having helmed manager positions at Montblanc and Fendi.

"[Entering] Thailand, Hong Kong and Japan is very exciting for us, both from a creative and growth perspective. These markets are known for their incredibly creative ads."

In Singapore, Impossible Beef will start rolling out this week at nearly 100 NTUC FairPrice stores, including FairPrice supermarkets, FairPrice Finest and FairPrice Xtra hypermarkets.

She was previously VP, marketing and GM of eCommerce, Asia Pacific at Hilton.