Consulum will be responsible for “developing a communications strategy as well as a marketing and advertising plan to highlight Hong Kong’s recovery, and help rebuild confidence in the city as a place to invest, do business, work, and live”.

Duties of this account include brand communication strategies, and media planning and activation across major product lines.

The agency’s responsibilities will include Vivo’s global web strategies, global website concepts, art direction, and the implementation plan worldwide for more than 30 countries and regions.