OMD Shanghai wins the account in a pitch that involves up to three global media agencies.
"Taiwan holds a special place for Mindshare, and it is with supreme confidence that we hand over this important office to Parab ’s calm and meticulous leadership."
"We can jointly explore potential business opportunities in the real estate, finance, technology, healthcare, and other sectors in the Greater Bay Area to achieve faster growth."
The service scope of this pitch includes strategic and creative services such as the development of integrated and e-commerce campaign content.
The new arm – Global Travel Recovery Network – will be headquartered in the agency’s international travel and lifestyle practice.
Nature Valley has invited a number of influencers, including actor Chow Kalok and Manner’s Rachel, to play the mini game on Instagram.
The agency will be responsible for strategic media planning and buying responsibilities in China for all Lindt & Sprüngli AG brands.
“This appointment will support the growing client load as well as expand the company’s industry expertise.”
Consulum will be responsible for “developing a communications strategy as well as a marketing and advertising plan to highlight Hong Kong’s recovery, and help rebuild confidence in the city as a place to invest, do business, work, and live”.