MEC Hong Kong has named Jean-Maxime Fangous as head of interaction for the Hong Kong office with immediate effect.

He steps in to replace Lawrence Lo, who is now managing partner at Httpool Asia.

In his new role, he will be responsible for taking the helm of digital solutions and enhancing online strategic offerings to MEC’s clients including Citibank, Marriott, Colgate and Chanel.

Fangous joins the agency from Performics EMEA in London where he built their international paid social media offering and lead biddable media planning and implementation across a variety of clients sectors, notably ASUS’s multimillion dollar pure play performance digital account.

He is expected to bring his experience from the European market to MEC Hong Kong and deepen the agency's insight into the interaction between various digital media marketing channels and to deliver integrated online strategies to MEC’s clients.

"We are in a new era of media consumption where digital marketing strategy should be more integrated," said Fangous.

"My role here is to develop those integrated solutions across traditional and new media to drive effective programs for our clients with a more holistic approach," he added.


iProspect has named Lawrence Yang general manager of Hong Kong and regional director for iProspect Asia Pacific.

Yang joins the agency from Australian marketing agency FirstClick Consulting.

His appointment looks to fill the gap left by former managing director and regional director North Asia Antony Yiu who left iProspect in October.

Yang will report to Ruth Stubbs, CEO of iProspect Asia Pacific, who described him as an "ideal candidate to take the helm".

GroupM China names Patrick Xu as CEO to replace Bessie Lee, who moved to the position of WPP CEO last December.

From March 2014, Xu will oversee GroupM units Maxus, MEC, MediaCom, Mindshare, Xaxis and Filmworks; he will be responsible for driving and accelerating growth in China and setting the long term strategy for the business.

Xu reports to Mark Patterson, GroupM Asia Pacific CEO and chairman of GroupM China. He will be based in Shanghai and takes a seat on the GroupM Asia Pacific management board.

Prior to joining the WPP media giant, Xu was general manager of Hong Kong, Singapore and Taiwan at Mondelez International. He started his marketing career at Procter & Gamble in 1992 and joined Danone China in 2000.

“I am very happy and excited to be joining GroupM and WPP. The combination of a market leader with the vibrancy and ambition it clearly has, in an industry experiencing dramatic change driven by technology in China, my home country, was irresistible,” said Patrick Xu.

“I am committed to leading the business, learning a lot and working with the team, clients and media partners to set the vision for change and growth for the coming years. "

Charles Sampson CEO Y&R China has promoted Kaiyu Li from head of planning to chief strategy officer for Y&R China.

Li will continue to oversee the planning output from Y&R’s three China offices in Beijing, Shanghai and Guangzhou with the planners in those three offices reporting to him.

This year has seen a series of important consumer studies from Y&R China; including Whispers, looking at emerging trends among youth and young adults, and Changing Middle Class. These were as well as the on- going proprietary Y&R research Brand Asset Valuator (BAV) and Generation Asia.

Effective immediately, Li’s responsibilities include continuing the focus on strategy being the foundation behind the network's creativity. He will lead strategy across Asia and work with planning and office leaders in enhancing the strategic leadership and output to deliver greater value to clients.

“This promotion reflects the importance of strategic planning to Y&R in the region and Kaiyu’s contribution to our strong reputation in China for strategic planning. Y&R China has been recognized by 250 leading marketing directors as the number one agency for Understanding the Chinese consumer “said Sampson.

Philia Li (pictured) has been appointed in the newly created role of director of data and analytics for Wunderman China, effective immediately.

Based in Shanghai, Li will lead the data and analytics team to drive CRM, data and analytics solutions for Wunderman clients in China, reporting to Bryce Whitwam, managing director, Wunderman Shanghai.

“With the convergence of social and e-commerce, China is undergoing a major marketing transformation and data is at the core of everything,” said Whitwam.

“Li’s appointment demonstrates our continued focus and leadership in database marketing which is and always will be Wunderman’s foundation,” he added.

Li has over 13 years of CRM and analytics experience on both client and agency side across China and US.

Before joining Wunderman China, Li was head of analytics and insights at DDB China and has held CRM positions in US for both clients and agencies, including Saks Fifth Avenue and RAPP respectively.


DDB China has appointed Zae Tein (pictured) as business director for McDonald’s digital business, tasked with coming up with creative business solutions through Tribal Worldwide Shanghai.

Based in Shanghai, Tein reports to Craig Lonnee, chief development officer of DDB Group Asia Pacific and DDB Group China. She will be supported by Karen Ding, also newly appointed digital planner.

Tein has worked with the likes of Canon, J&J Healthcare, P&G and DBS Bank. Ding, brings her experience from working with clients like Nike and Unilever and agencies including Mindshare and PHD.

DDB Group Asia Pacific has named Richard Morewood as regional business director for its McDonald's account, replacing Angie Wong, who shifts to the agency's Johnson & Johnson team.

Based in Shanghai, Morewood will be tasked to enhance digital creative solutions across the region for McDonald's.

Across China, McDonald's is largely managed by Omnicom agencies TBWA\, which handles creative duties and DDB, which is responsible for its digital creative duties.

Morewood was previously managing partner of DDB Group Australia, with a focus on the McDonald's account across Australia and New Zealand.

In a statement John Zeigler, chairman and CEO of DDB Group Asia Pacific, said Morewood had done an incredible job leading the McDonald's business in Australia and New Zealand and will use this experience to build creative and strategic excellence for McDonald's across the entire region.

WPP company Always Marketing Services linked arms with Japanese-based advertising agency Asatsu-DK to form A2, which aims to serve Japanese businesses looking to enter China.

Always Marketing Services will hold the majority stake.

The Chinese agency currently offers services in merchandiser management and retail audit; retail marketing including promoter management and in-store activation; as well as shopper marketing. It operates across five major cities and boasts clients such as Unilever, Nokia, Johnson&Johnson and Microsoft.

Omnicom Media Group has promoted Aaron Wild from his current role as managing director of PHD China, to CEO for PHD China, effective from next week.

Reporting to Doug Pearce, CEO of Omnicom Media Group Greater China, Wild will be charged with taking PHD to its next level of growth through new business and leadership.

The CEO role at PHD has been vacant since June when Mark Heap jumped ship to run MediaCom Asia Pacific as its CEO.

"We had a deep look at candidates inside and outside China and even after that, Aaron still came up as the best candidate," said Pearce.

Wild joined PHD Shanghai in 2010 with over 20 years of experience in agency business, where he headed up the Unilever business and was instrumental in securing a further three year appointment last year as part of its global review.

"Aaron has demonstrated exceptional leadership skills that are instrumental to PHD's continuing success in China. With his drive, energy and passion, PHD China is sure to scale new heights," said Cheuk Chiang, CEO of Omnicom Media Group APAC.

Wild described PHD China as a fantastic agency with enormous potential for growth.

TWBA’s Integer Group China has opened Insight & Strategy, a unit that focuses on shopper behaviour, drivers of behaviour and how to change consumer behaviour.

Since its inception in 2007, Integer China has been servicing clients like Mars, Wrigley, Pepsi, Gillette, Michelin and adidas; it currently has offices in Shanghai, Guangzhou and Beijing.

With the new division, Emmanuel Sabbagh will head the team as director of I&S from TBWA\Paris, where he has been servicing retail clients like McDonald’s, Michelin and Nissan.

“Our clients are doing business in an increasingly multi-channel retail environment, said Mike Chou (pictured), managing director of Integer China.

“With I&S we have a deeper, more disciplined approach in examining behaviors and excavating insights to help us develop smarter shopper programs and yield better results.”