Edelman has currently about 24 offices in APAC with more than 1,500 employees.
This comes following the sale of the business from Lagardère Group to private equity firm H.I.G. Capital in mid-April.
Burns returns 14 years later, having previously helmed the role of managing director of Golin Taiwan between 2000 and 2006.
The new agency is led by global co-presidents Merlee Jayme, chair and chief creative officer at Dentsu Jayme Syfu in the Philippines, as well as Jon Dupuis, mcgarrybowen’s global president.
Pierre Robinet and Christopher Brewer have been named Ogilvy Consulting MD for Southeast Asia and North Asia respectively.
“Clients will also be increasingly willing to explore all models – out-house, co-located or embedded, in-house – with the latter becoming increasingly effective."
Waters was most recently the executive chairman, UK and Ireland at Dentsu Aegis Network, having previously been CEO of Asia Pacific for nine years.
Before the signing, DAN owned 66% of Merkle shares with an option to buy the remaining 34% in Q3 2021.