Reuter Communications sets up office in London, appoints Shanghai-based director to lead new branch
The expansion aims to bridge the gap between European luxury brands and affluent Asian customers.
The expansion aims to bridge the gap between European luxury brands and affluent Asian customers.
The integration brings together more than 8,000 media and performance specialists across 93 key global markets.
He replaces Nick Emery who was dismissed after a "clear breach of conduct" in October.
Ng, who is Malaysian, has helmed leadership roles at Isobar, Digitas, and BBDO throughout his career.
The transformation programme includes all service lines, functions and central teams, and will initially be led by its largest markets which cover more than 80% of dentsu international's revenue.
The combined entity will have 6,000 people in more than 50 countries.
Reprise Commerce is responsible for designing and executing customer-centric strategies across all stages of the eCommerce journey, including eRetail, supply chain and warehousing, marketplaces and D2C.
Roth will assume the role of executive chairman of the board next January. He took on the CEO role in 2005.
She previously led the AKQA Shanghai and Tokyo studios for three years.
With Michael McLaren as global CEO, the agency brings together over 1,000 employees, spans five continents, and manages over US$16 billion in global billings.