The expansion aims to bridge the gap between European luxury brands and affluent Asian customers.
Roth will assume the role of executive chairman of the board next January. He took on the CEO role in 2005.
With Michael McLaren as global CEO, the agency brings together over 1,000 employees, spans five continents, and manages over US$16 billion in global billings.
Prior to joining OMD, Chan helmed the role of executive director at WPP’s government and public sector practice based in Singapore.
The launch of an analytics tool for marketers, and a self-serve tool that enables advertisers to find and curate display and video ad inventory, will strengthen the group’s offerings and capabilities.
Based in Singapore, Langoor Havas Enterprise has gained a portfolio of clients that include Lenovo, Adobe, Intuit, LogMeIn and Infosys.
The new leadership team will come into force on 30 June 2020, following the retirement of current group CEO Vincent Digonnet.