According to Japan Airlines' VP of global marketing, Akira Mitsumasu, creating 3,000 unique assets came naturally as part of the airline’s content marketing process.
What will it take to navigate this crisis, now that our traditional metrics and assumptions have been rendered irrelevant?
While it is true that all businesses will need alternative identity solutions to maintain addressability for relevant advertising, Verizon Media's chief business officer, Ivan Markman said the implications of this change may leave SMEs more vulnerable.
From "new normal" and "unprecedented" to "cutting-edge" and "innovative", PR industry players share their thoughts on the most overused words in press releases.
There are over 3,000 emojis, including five cat emojis but only one emoji for hijabis. P&G's Sun Park and its creative agency VIRTUE take us behind the scenes on how the team is making emoji more inclusive.
"If you truly spend the time to understand your consumer and put them first, you won’t have to rely on cookies to craft your marketing or media strategy."
"Business leaders must consciously move away from disconnected data teams and bring together cross-functional data sets – from web analytics to email engagement to app usage, to create complete, well-rounded profiles that unlock enhanced experiences."