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Marketing Interactive Marketing Interactive Marketing Interactive The Art and Science of Connecting with Consumers
Loyalty & Engagement Awards 2021
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Media

ByteDance

ByteDance eyes eCommerce pie with launch of Douyin Pay

Details
Written by Grace Ong
Published: 20 January 2021

It joins the ranks of mobile payment giants such as Ant Group's Alipay and Tencent's WeChat Pay.

Snapchat

Snapchat targets ad dollars in Asia as it opens SG office and hires SEA lead

Details
Written by Grace Ong
Published: 25 June 2020

It has hired former Viber APAC lead.

TikTok Phone

TikTok appoints agency partner for branded content, looks to grow team

Details
Written by Grace Ong
Published: 08 June 2020

The agency will provide brands and app developers with short-form branded content and access to native advertising campaigns.

black out tuesday

Spotify dons black logo and amplifies Black voices as music community comes together

Details
Written by Farzanah Farveen
Published: 03 June 2020

The music industry has also been using the hashtag #theshowmustbepaused in all blacked-out posts. 

Social media

Trump signs order targetting social media companies for policing content

Details
Written by Grace Ong
Published: 29 May 2020

The order targets social media companies such as Twitter, Facebook, Instagram, and YouTube.

Twitter

Trump threatens to 'strongly regulate' social platforms after Twitter fact checks his tweet

Details
Written by Janice Tan
Published: 28 May 2020

Twitter recently placed a fact-check label on two of Trump's tweets about mail-in ballots concerning the upcoming presidential election in November.

Susana Tsui

Susana Tsui resurfaces at Tatler Asia as Southeast Asia lead

Details
Written by Staff Writer
Published: 20 May 2020

The former Dentsu Aegis Network's group CEO of the China market joined theAsianparent in September last year.

Google

Google Chrome to block ads that drain battery and data

Details
Written by Janice Tan
Published: 18 May 2020

When an ad reaches its limit, the ad’s frame will navigate to an error page, informing the user that the ad has used too many resources.

YouTube

YouTube restructures measurement programme, lists new partners

Details
Written by Janice Tan
Published: 21 April 2020

The programme has been reorganised into three categories - brand suitability and contextual targeting, brand safety reporting, and content insights.

emojis

No more new emojis to hit your screens in 2020

Details
Written by Farzanah Farveen
Published: 14 April 2020

According to Unicode Consortium, it relies heavily on the efforts of volunteers for its emoji releases.

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