In a new webinar, a selection of experts will lay out what exactly brands and businesses have to do to adapt to recent shifts and drive their businesses.
Hong Kong’s quest for 5G coverage - a connection speed promising a digital uplift of mythic proportions - has finally reached its climax.
"Brands have to consider the benefits of using music as a transformative play to open up opportunities around the consumer decision journey.”
This report reflects on the rapid evolution of the OOH industry and how MTR* and Airport Express advertising continue to produce customised, unique and truly memorable campaigns.
Digital evolution is moving at so fast a pace, that if one ignores the digital transformation trends driving Industry 4.0, they could end up being eliminated by the market itself.
Quanery enables marketers and agencies to refine digital strategies with complete organic keyword and page data
The spotlight of the campaign was – a first of its kind – offline, six-hour-long LoL competition held in Hong Kong’s Harbour City, performed in partnership with Yahoo.
With aims to drive awareness of the latest product launch, whilst boosting brand exposure and driving sales, a mobile gaming strategy was taken.
By selecting the right platform to amplify its branding and by preaching to the right target audience, the campaign delivered more than 14 million impressions in just two and a half months.