“It needs to fit with the brand, the idea and also the utility for listeners. The question is: Why, as a consumer, would I want this brand to interact with me while I am listening to music?"
In the first Verizon Media DSP Summit in Hong Kong, speakers delved into the must-watch trends on programmatic DOOH; data in the cookieless world; the programmatic campaigns success cases, and the result of programmatic and the DSP survey.
On 22 October, CMHK hosted the 5G Solution Day 2020 event, leveraging live broadcast technology to bring the theme ‘Empowering 5G, Unlimited potential’ to life.
“Despite the fact that music is an emotional trigger and a creator of memories, brands too often are playing it safe. The biggest problem is that music is frequently an afterthought and not a fundamental part of the creative process within marketing.”
"Our tagline ‘Shaping Unique Lifestyle’ speaks for our mission. It creates a unique lifestyle experience by gathering events from different natures, formats, and backgrounds."
Connecting members to total health and wellness, the Bupa4Life app allows them to complete an online health assessment, create and track wellness goals, read expert health information and more.
‘Feel the motion’ is a sustainable CSR programme organised by Sino Group and hosted by eMotionLAB. It is designed to provide learning, training and work experience opportunities to help aspiring young talent develop careers in motion design.
“Our quick response and integrated services have surely helped us gain a foothold in the industry. Brands are now looking for agencies who can offer comprehensive services from conceiving ideas to execution. That’s just one of many promises we make to our clients.”