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Marketing Interactive Marketing Interactive Marketing Interactive The Art and Science of Connecting with Consumers
Loyalty & Engagement Awards 2021
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Partner Insights

JOOX

McCann Worldgroup APAC CMO: Choosing the right music streaming platform is crucial to engaging customers

Details
Written by Contributor
Published: 27 October 2020

“It needs to fit with the brand, the idea and also the utility for listeners. The question is: Why, as a consumer, would I want this brand to interact with me while I am listening to music?"

BCT

BCT’s Marketing Excellence: Advocating investor education with innovation in the new normal

Details
Written by Contributor
Published: 13 January 2021

The campaign attained excellent results and helped BCT snap up the silver award of the Excellence in Financial Marketing category in Marketing's Marketing Excellence Awards 2020.

Social Blue

Social Blue explains why the pay-per-lead strategy is the next smart move for marketers

Details
Written by Contributor
Published: 11 January 2021

With companies cutting back on ad spend, it’s high time for marketers in Asia to switch to pay-per-lead to maximise budgets.

AIA Hong Kong

Innovation brings success: How AIA Hong Kong leverages market first products and tech to protect customers

Details
Written by Contributor
Published: 16 December 2020

In this year’s Marketing Excellence Awards in Hong Kong, AIA Hong Kong scooped 12 accolades and also emerged to be the first company ever to win the coveted top distinction of Marketer of the Year for three consecutive years.

bupa

Bupa sustains the product launch with a soft but powerful content plan that attracted 4 million eyeballs

Details
Written by Contributor
Published: 16 December 2020

The campaign was designed to highlight Bupa's deluxe VHIS plan.

JOOX

Kontoor Brands (Lee and Wrangler)’ VP marketing APAC: Formulating brand strategies before choosing music is crucial to success

Details
Written by Contributor
Published: 16 December 2020

“No two brands have (nor should have) the same creative vision and values. Music creates the strongest semiotics for a brand, so brand managers must be consistent with genres and artists.”

GUERLAIN

Science and honeybees help GUERLAIN Abeille Royale celebrate 10th anniversary

Details
Written by Contributor
Published: 15 December 2020

GUERLAIN’s Abeille Royale demonstrates how luxury, efficiency, and sustainability can all go hand in hand.

Wing Wah

Hong Kong Wing Wah’s media commerce plan goes full circle for the full-moon festival

Details
Written by Contributor
Published: 15 December 2020

The essence of the campaign was the omnichannel strategy that shortened the time between thinking and spending what guaranteed a smoother consumer journey.

SmarTone

SmarTone truly understands the customers and works seamlessly within teams, aggressive 5G launch helps business take off

Details
Written by Contributor
Published: 14 December 2020

Winning two silvers in the categories of Excellence in Launch/Rebranding and Excellence in Data-Driven Marketing in this year’s Marketing Excellence Awards, SmarTone attributed the success to teamwork.

verizon, iteshop, yahoo

ITeSHOP and Yahoo APP gets personal with fashionistas

Details
Written by Contributor
Published: 14 December 2020

The GIGON campaign overachieved sales target by almost 20%.

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