“It needs to fit with the brand, the idea and also the utility for listeners. The question is: Why, as a consumer, would I want this brand to interact with me while I am listening to music?"
The campaign attained excellent results and helped BCT snap up the silver award of the Excellence in Financial Marketing category in Marketing's Marketing Excellence Awards 2020.
With companies cutting back on ad spend, it’s high time for marketers in Asia to switch to pay-per-lead to maximise budgets.
In this year’s Marketing Excellence Awards in Hong Kong, AIA Hong Kong scooped 12 accolades and also emerged to be the first company ever to win the coveted top distinction of Marketer of the Year for three consecutive years.
“No two brands have (nor should have) the same creative vision and values. Music creates the strongest semiotics for a brand, so brand managers must be consistent with genres and artists.”
GUERLAIN’s Abeille Royale demonstrates how luxury, efficiency, and sustainability can all go hand in hand.
The essence of the campaign was the omnichannel strategy that shortened the time between thinking and spending what guaranteed a smoother consumer journey.
Winning two silvers in the categories of Excellence in Launch/Rebranding and Excellence in Data-Driven Marketing in this year’s Marketing Excellence Awards, SmarTone attributed the success to teamwork.