The rise of mobile and digital wallets as well as other contactless payment methods has created difficulty for many eCommerce merchants when assessing fraud risk related to these channels.
Edward Bell, general manager of brand, insights, marketing at Cathay Pacific, said the new offering is part of "Move Beyond" – a vision for leadership, innovation and service excellence.
“Hong Kong consumers are bargain lovers hence somewhat disloyal as customers. They will not stay if the programme only focuses on monetary offers and rewards."
Brand marketing in Hong Kong has changed largely because of the crisis, with higher demands on discounts and bonuses for linear media. Meanwhile, APAC growth is seen propelled by China ad spend.
The study added that work-life balance remains the most unmet candidate expectation despite being ranked as the second most important factor to Hongkongers.
When it comes to pitching, agency leaders share that the volume is pretty much back to pre-pandemic levels, but the nature of the pitches being called has changed.
Video and live streaming platform Kuaishou will stop selling smartphones from 13 brands after a vendor on the platform was reported to be selling knock-off products for sale.
With Chinese consumer behaviour changing rapidly by culture and technology, these are five trends you should know now.