Meanwhile, Facebook and Instagram in Hong Kong marked a 40% and 65% year-over-year increase respectively.
Despite the shift to digital advertising, Hong Kong’s advertising is still dominated by non-digital. This is due to strong traditional media presence and penetration of terrestrial TV.
Given the plethora of ads the band is now tied to, can yet another ad featuring the boyband or its member really cut through the clutter and remain memorable long-term?
Globally, Chinese consumers will grow in importance for global brands as the centre of gravity for fine jewellery and watches increasingly tilts towards Asia.
The compensation and action taken by the brand will go a long way in winning over home buyers in the future, say industry players.
The rise of mobile and digital wallets as well as other contactless payment methods has created difficulty for many eCommerce merchants when assessing fraud risk related to these channels.
Edward Bell, general manager of brand, insights, marketing at Cathay Pacific, said the new offering is part of "Move Beyond" – a vision for leadership, innovation and service excellence.