Meet B2B marketer Ken Ip with the B.S.C. Group . Clear on his role, Ip shares with us what excites him as 2022 inches in closer to us.
But Hong Kong's E&M revenue fell 11.1% year-on-year in 2020 from US$8.81billion to US$7.83billion due to COVID-19 disruption.
"Companies who promote the values treasured by consumers can gain more attention and advocacy from them."
Meanwhile, Facebook and Instagram in Hong Kong marked a 40% and 65% year-over-year increase respectively.
Despite the shift to digital advertising, Hong Kong’s advertising is still dominated by non-digital. This is due to strong traditional media presence and penetration of terrestrial TV.