Brands are blocking virus-related keywords. Should they advertise against COVID-19-related content instead?
"One argument is that a bigger company should be in a better position to protect your data than a smaller company."
'It is particularly potent for emerging brands and new sellers who do not have the ability to?generate buzz, to connect with consumers by getting an instant response or reply from the?live-stream."
The study said that trust in these organisations is eroding fast because consumers say they are overwhelmed by scam messages from fraudsters spoofing brand names daily. Consumers also want banks and mobile network operators to step up and protect them better, or otherwise risk trust erosion.
Tech is fast becoming the heart of all new executions and solutions. Here are some agencies keeping up with the evolving scene in Hong Kong.
“By partnering with banks and logistic companies, we can offer discounts and sponsorship in our marketplace to increase the competitive edge of products."