Left-brain advertising is connecting “less well” with consumers during this period.
"Brands need to acknowledge that it is not business as usual, and convey it to their consumers in a manner that is authentic, subtle, and meaningful.”
"Brands that invested in enabling a personalised omni-channel shopping experience are experiencing the fruits of their labour."
A report by digital marketing agency amp said these brands own audio assets that work well together, resulting in a higher efficiency score.
Will brands now look towards increasing subscriber numbers and market share? Industry players share their views.
From avid artists to social streamers, here are five personas brands should keep in mind when targeting this industry.