Meanwhile, 52% of C-Suite leaders are moderately confident in marketing's ability to lead growth recovery in a challenging global economy this year while only 3% said they were not at all.
In Asia Pacific excluding Japan, Milo was ranked the most loved brand in the region followed by Blibli, Mango, ASUS, DJI, Spotify, Origin, LEGO, Axiata Group and OnePlus.
Meanwhile, Singapore's ad sales is expected to dip by 5.5% this year to reach US$1.5 billion, while Indonesia's ad market will shrink by 12.6% in 2020 to US$6 billion.
"Nike is no stranger to voicing controversial thoughts, and has a track record of driving awareness through unorthodox marketing activities."
"One important metric that brand managers look at today is organic traffic to their website. Metrics that are secondary are visits and the 'save' function on their local product pins."
Content creators and influencers see a “huge increase of interest” from clients looking to experiment on TikTok.
Meanwhile, advertisers are seeking more control by shifting budgets into private marketplace in-app and away from open market desktop.
According to Instagram's VP of product, 50% of GIPHY’s traffic comes from the Facebook family of apps, half of that from Instagram alone.