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Marketing Interactive Marketing Interactive Marketing Interactive The Art and Science of Connecting with Consumers
Loyalty & Engagement Awards 2021
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Analysis

Magna, IPG Mediabrands

APAC ad market to rebound by 11% in 2021 driven by paid search

Details
Written by Janice Tan
Published: 07 December 2020

Static banners were the only digital format to experience decline this year.

Magna

APAC ad market to rebound in 2021, MY and HK still struggling with lowest ad growth

Details
Written by Janice Tan
Published: 16 June 2020

Meanwhile, Singapore's ad sales is expected to dip by 5.5% this year to reach US$1.5 billion, while Indonesia's ad market will shrink by 12.6% in 2020 to US$6 billion.

Nike don't do it

Analysis: Nike says 'Don't do it' and adidas agrees with a retweet

Details
Written by Grace Ong
Published: 01 June 2020

"Nike is no stranger to voicing controversial thoughts, and has a track record of driving awareness through unorthodox marketing activities."

Pinterest

Analysis: Why Pinterest hasn't fully nailed brand interest in Asia

Details
Written by Janice Tan
Published: 29 May 2020

"One important metric that brand managers look at today is organic traffic to their website. Metrics that are secondary are visits and the 'save' function on their local product pins."

TikTok

Analysis: TikTok queries spike for content creators, but will the dollars trickle in too?

Details
Written by Grace Ong
Published: 28 May 2020

Content creators and influencers see a “huge increase of interest” from clients looking to experiment on TikTok.

PubMatic

Mobile video ad spend first to be slashed despite overall APAC spend rising

Details
Written by Janice Tan
Published: 21 May 2020

Meanwhile, advertisers are seeking more control by shifting budgets into private marketplace in-app and away from open market desktop. 

Facebook_Giphy

Analysis: Why Facebook dished out US$400m for GIPHY

Details
Written by Farzanah Farveen
Published: 18 May 2020

According to Instagram's VP of product, 50% of GIPHY’s traffic comes from the Facebook family of apps, half of that from Instagram alone.

digital_money

More marketers to cut or hold ad spend for next 6 months

Details
Written by Farzanah Farveen
Published: 13 May 2020

However, digital is boosting its share of ad spend by virtue of the fact that spend falls in this area are less dramatic.

TikTok Facebook

Analysis: Why marketers aren't spending on TikTok despite its explosive growth

Details
Written by Grace Ong
Published: 13 May 2020

“Going viral does not mean having monetisable content.” 

Gaming

Nintendo Switch and PlayStation 4 wrestle for dominance in Asia

Details
Written by Janice Tan
Published: 13 May 2020

From mid-March until mid-April, interest for Nintendo Switch on online shopping platforms in the region shot up by 245%, while PS4's only increased by 135%.

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