Analysis

Meanwhile, Singapore's ad sales is expected to dip by 5.5% this year to reach US$1.5 billion, while Indonesia's ad market will shrink by 12.6% in 2020 to US$6 billion.

"Nike is no stranger to voicing controversial thoughts, and has a track record of driving awareness through unorthodox marketing activities."

"One important metric that brand managers look at today is organic traffic to their website. Metrics that are secondary are visits and the 'save' function on their local product pins."

Content creators and influencers see a “huge increase of interest” from clients looking to experiment on TikTok.

Meanwhile, advertisers are seeking more control by shifting budgets into private marketplace in-app and away from open market desktop. 

According to Instagram's VP of product, 50% of GIPHY’s traffic comes from the Facebook family of apps, half of that from Instagram alone.

However, digital is boosting its share of ad spend by virtue of the fact that spend falls in this area are less dramatic.

“Going viral does not mean having monetisable content.” 

From mid-March until mid-April, interest for Nintendo Switch on online shopping platforms in the region shot up by 245%, while PS4's only increased by 135%.

Branding players Marketing spoke to lauded Cadbury's move to rebrand and come across as more authentic.