• Home
  • Magazine
  • Events
    • Awards
      • SE Asia
      • N Asia
    • Conferences
      • SE Asia
      • N Asia
    • UniqSkills
    • Masterclasses
  • Tip Off
  • Advertise
  • Region
    • APAC
    • Singapore
    • Hong Kong
    • Malaysia
    • Indonesia
    • Thailand
    • Philippines
  • Subscribe
  • Facebook
  • Twitter
  • LinkedIn
  • Youtube
  • Instagram
  • Spotify
  • Telegram

Sidebar

Topics

  • Home
  • News
  • Agencies
  • Opinions
  • Analysis
  • Media
  • CONTENT HUB
  • TUNE IN
  • Brand Highlights
  • Partner Insights
  • Home
  • Magazine
  • Events
    • Awards
      • SE Asia
      • N Asia
    • Conferences
      • SE Asia
      • N Asia
    • UniqSkills
    • Masterclasses
  • Tip Off
  • Advertise
  • Region
    • APAC
    • Singapore
    • Hong Kong
    • Malaysia
    • Indonesia
    • Thailand
    • Philippines
  • Subscribe
  • Facebook
  • Twitter
  • LinkedIn
  • Youtube
  • Instagram
  • Spotify
  • Telegram
  • Contact Us
Marketing Interactive Marketing Interactive Marketing Interactive The Art and Science of Connecting with Consumers
ShhOUT - LGBTQ Advocay in the Workplace
  • Home
  • News
  • Agencies
  • Opinions
  • Analysis
  • Media
  • Partner Insights

Analysis

Magna, IPG Mediabrands

APAC ad market to rebound by 11% in 2021 driven by paid search

Details
Written by Janice Tan
Published: 07 December 2020

Static banners were the only digital format to experience decline this year.

Magna

APAC ad market to rebound in 2021, MY and HK still struggling with lowest ad growth

Details
Written by Janice Tan
Published: 16 June 2020

Meanwhile, Singapore's ad sales is expected to dip by 5.5% this year to reach US$1.5 billion, while Indonesia's ad market will shrink by 12.6% in 2020 to US$6 billion.

Nike don't do it

Analysis: Nike says 'Don't do it' and adidas agrees with a retweet

Details
Written by Grace Ong
Published: 01 June 2020

"Nike is no stranger to voicing controversial thoughts, and has a track record of driving awareness through unorthodox marketing activities."

Pinterest

Analysis: Why Pinterest hasn't fully nailed brand interest in Asia

Details
Written by Janice Tan
Published: 29 May 2020

"One important metric that brand managers look at today is organic traffic to their website. Metrics that are secondary are visits and the 'save' function on their local product pins."

TikTok

Analysis: TikTok queries spike for content creators, but will the dollars trickle in too?

Details
Written by Grace Ong
Published: 28 May 2020

Content creators and influencers see a “huge increase of interest” from clients looking to experiment on TikTok.

PubMatic

Mobile video ad spend first to be slashed despite overall APAC spend rising

Details
Written by Janice Tan
Published: 21 May 2020

Meanwhile, advertisers are seeking more control by shifting budgets into private marketplace in-app and away from open market desktop. 

Facebook_Giphy

Analysis: Why Facebook dished out US$400m for GIPHY

Details
Written by Farzanah Farveen
Published: 18 May 2020

According to Instagram's VP of product, 50% of GIPHY’s traffic comes from the Facebook family of apps, half of that from Instagram alone.

digital_money

More marketers to cut or hold ad spend for next 6 months

Details
Written by Farzanah Farveen
Published: 13 May 2020

However, digital is boosting its share of ad spend by virtue of the fact that spend falls in this area are less dramatic.

TikTok Facebook

Analysis: Why marketers aren't spending on TikTok despite its explosive growth

Details
Written by Grace Ong
Published: 13 May 2020

“Going viral does not mean having monetisable content.” 

Gaming

Nintendo Switch and PlayStation 4 wrestle for dominance in Asia

Details
Written by Janice Tan
Published: 13 May 2020

From mid-March until mid-April, interest for Nintendo Switch on online shopping platforms in the region shot up by 245%, while PS4's only increased by 135%.

Page 1 of 12

  • Start
  • Prev
  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • Next
  • End

Most Recent

GDBet333

Online gambling platform criticised for 'inappropriate' Raya ad, police to investigate

The Medical City

#PRAwards 2021 highlight: How The Medical City pioneered an effective pandemic response

Tricor Group

#PRAwards 2021 highlight: How Tricor Group found its voice through a regional PR relaunch

BHG Singapore

#PRAwards 2021 highlight: How a daring digital campaign increased BHG SG’s appeal among younger users

Shapee

#PRAwards 2021 highlight: How Shapee MY differentiated its brand in a saturated market in just 3 months

L’Occitane

#PRAwards 2021 highlight: How L’Occitane beat the retail slowdown with mobile-friendly gaming platform

Pavilion, Samsung

Pavilion KL’s ox-picious CNY stunt captures the attention of Samsung MY

ShhOUT - LGBTQ Advocay in the Workplace
Influence 360

Hong Kong Upcoming Events

27 Apr, 2021

Influence 360

13 May, 2021

Loyalty & Engagement Awards 2021

16 Jun, 2021

ShhOUT - LGBTQ Advocacy in the Workplace

17 Jun, 2021

Agency of the Year Awards 2021

28 Jul, 2021

Digiz Awards 2021

DigiZ MPU2
Marketing Interactive Marketing Interactive The Art and Science of Connecting with Consumers

Awards

  • Agency of the Year Awards
  • Asia eCommerce Awards
  • Loyalty & Engagement Awards
  • Marketing Events Awards
  • Marketing Excellence Awards
  • MARKies Awards
  • Mob-Ex Awards
  • PR Awards
  • The Spark Awards

Conferences

  • Branding 360
  • Content 360
  • Customer Experience
  • Digital Marketing Asia
  • PR Asia
  • Retail Marketing
  • Retail Reset
  • Social Media Bootcamp
  • Madex

Masterclass Series

  • Masterclasses

Social

  • Facebook
  • Twitter
  • Linkedin
  • Youtube
  • Instagram

Other Links

  • About MARKETING
  • Contact Us
  • Advertise with Us
  • Cookie Policy
  • Privacy Policy
  • User Agreement
We use cookies

We use cookies and other tracking technologies to improve your browsing experiences on our website, to show you personalised content and targeted ads, to analyze our website traffic and to understand where our visitors are coming from. By browsing our website, you consent to our use of cookies and other tracking technologies. Click here for more information.

Accept
Marketing Interactive is a online publication of Lighthouse Independent Media © 2020 Lighthouse Independent Media. All rights reserved. Marketing Interactive is not responsible for the content of external sites.