Social Mixer 2024 Singapore
marketing interactive Content360 Singapore 2024 Content360 Singapore 2024
marketing interactive

Hong Kong Tourism Board touches up the city for summer

share on

Aiming to attract overnight visitors during the upcoming peak travel season and to boost retail spending, the Hong Kong Tourism Board (HKTB) has rolled out a regional campaign in key short-haul markets with a host of rewards.Created by Grey Hong Kong, the campaign covers the Greater China, South Korea, Singapore, Malaysia, Philippines, Thailand and Indonesia.The commercial will be broadcasted on multiple platforms on top of local TV support in each market. The campaign will have a strong digital presence to further reinforce viewership and encourage tourists to find out more on its website.https://vimeo.com/130425532"Hong Kong is known for its compact variety and it was imperative to bring this to life," said Tina Chao, marketing director at HKTB."Our marketing strategy aims to engage visitors during trip-planning, throughout their stay and up to the moment they depart, through a wide range of communications channels from TV to digital, outdoor, mobile, and activation tactics including experiential, social media contest and location-based mobile messages.”Credits:Client: Hong Kong Tourism BoardExecutive director – Anthony LauMarketing director: Tina ChaoSenior manager, brand marketing: Michelle TanCreative Agency: Grey Group Hong KongMD HK and chief creative officer: Keith HoGroup creative director: Almon LamMedia Agency: Mindshare Hong KongDeputy leader: Remy NgPartner, client leadership: Vivian Chik

share on

Follow us on our Telegram channel for the latest updates in the marketing and advertising scene.
Follow

Free newsletter

Get the daily lowdown on Asia's top marketing stories.

We break down the big and messy topics of the day so you're updated on the most important developments in Asia's marketing development – for free.

subscribe now open in new window