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Hong Kong salary guide 2018 released

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The latest report from Robert Walters reveals that recruitment of sales and marketing professionals has been positive throughout 2017, with demand from all sectors, including financial services, technology, telecoms and consumer markets like retail, hospitality and tourism.The steady demand is partly to do with new businesses set up in Hong Kong and existing companies increasing their sales and marketing presence.But in 2018, marketing salaries will be mostly static, and some jobs will even see a coming drop in the permanent salary per annum, such as events heads and marketing managers in the financial services industry and also sales directors, marketing directors and key account managers in consumer markets - forecast for marketing managers in the industry sees a 20% decrement from 900k to 720k.Other salaries will remain stable in 2018 with job movers expecting to receive increments of 10-20%, with exceptions for professionals with specialist digital and tech skills, who could be able to command salary increases of up to 30% when moving jobs.Businesses place focus on messagingOrganisations are placing more importance on messaging both internally and externally, and put more emphasis on branding and crisis management. They are also looking for strategic marketers, who have strong writing ability, are capable of setting strategies, or have a broad communications background across media, PR, internal communications and executive communications.However, activity remains strongest for junior roles, with more conservative levels of hiring for new senior headcount.A more niche demands for digital talentsDigital marketing was the most in-demand skill set in marketing and communications in 2017. According to the report, salary increments for sales and marketing specialists with digital and tech skills reached 30%.Candidates possessing niche skill sets in this area, including website and application development, social media, measurement and tracking and data-driven marketing analysis, will be the most sought-after hires in 2018.There has also been a high demand for candidates with strong content generation and development skill sets, as companies look for new and creative ways to deliver content.Financial services permanent salary per annum Job title2017 (HK$)2018 (HK$)Head of Corporate Communications1.5-2.5m1.5-2.5mHead of Corporate Access1.5-2.5m1.5-2.5mHead of Events1.3-1.7m1.2-1.5mHead of Internal Communications1.3-1.7m1.2-1.5mHead of Marketing1.5-2.5m1.5-2.5mMedia Relations Director1.3-1.6m1.2-1.8mDigital Director1.2-1.5m1.2-1.8mCorporate Communications Manager720k-1.0m720k-1.0mDigital Marketing Manager700k-1.1m700k-1.1mEvents Manager500-800k500-800kInternal Communications Manager600-950k600-900kMarketing Communications Manager600-950k600-850kMarketing Manager500k-1.0m500-750kMedia Relations Manager720k-1.2m720k-1.0mProduct Development Manager800k-1.3m800-1.3mMedia Relations Executive420-500k420-500kIT&T permanent salary per annum Job title2017 (HK$)2018 (HK$)General Manager1.6-2.3m1.6-2.3mAccount Director1.0-1.4m1.0-1.4mCarrier Sales Director1.1-1.6m1.1-1.4mMarketing Director1.0-1.5m1.0-1.5mSales Director1.0-1.5m1.1-1.5mAccount Manager720-900k720-900kAlliances Manager720-1.1m800k-1.1mBusiness Development Manager700k-1.2m700k-1.0mChannel Manager700k-1.1m700k-1.1mDigital Marketing Manager700k-1.2m800k-1.0mMarketing Manager600k-1.0m600-900kSales Manager700k-1.3m700-1.0mConsumer markets permanent salary per annum Job title2017 (HK$)2018 (HK$)Sales Director1.0-1.7m1.1-1.6mGeneral Manager1.2-2.0m1.2-2.0mBrand Director1.1-1.6m1.1-1.5mMarketing Director1.2-1.7m1.2-1.5mRetail Operations Director1.0-1.5m1.0-1.4mKey Account Manager600k-1.0m600-800kArea Sales Manager600k-1.0m600-900kBrand Manager600k-1.0m600-900kMarketing Manager420-900k420-720kVisual Merchandising Manager500-800k500-800kPR Manager600-900k600-900kContent Marketing Manager500-750k480-600kE-commerce Manager500-650k480-600kSales & Marketing contract salary per monthJob title2017 (HK$)2018 (HK$)Financial ServicesCorporate Communications Manager55-80k50-80kEvents Manager45-60k45-60kInternal Communications Manager48-70k45-70kMarketing Manager45-55k45-55kEvents Executive20-40k20-45kInternal Communications Executive30-38k35-45kMarketing Executive23-35k25-38kRoadshow Executive25-35k28-40kFMCGBrand Manager40-60k35-60kMarketing Manager35-45k35-48kIT&TMarketing Manager35-55k35-55kMarketing Executive28-40k25-40kRetailBrand Manager40-58k40-58kMarketing Manager35-45k35-45k 

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